Our Approach

bus2 Fun sells. Fun is contagious.

These simple concepts are key to your animated Splainers video. Put another way: Why settle and merely “explain” something (snooze), when you can ‘splain it (fun) instead?

‘Ya see, ‘splaining your idea means making it accessible, clear, and most of all, memorable… it means keeping it entertaining. It’s a whole ‘nother way to communicate.

And we’ve created entertaining Splainers for clients around the globe.

How?

Our creative writers begin by taking any concept — no matter how dry — and building it into an engaging, 2-minute’ish-long script.

Splainers create an entire world centered around your idea, product or service… where your idea is the focal point and where the main characters in the story represent your intended audience, who get to see how your concept positively affects their lives.

doc Splainers use situation, theme, analogy, metaphor and other devices to drive the humor, which has attracted clients like Microsoft, PepsiCo, the NFL-chartered USA Football, The Humana Foundation, ASPCA, Novartis, Ricoh, as well as smaller startups and medium-sized companies.

Take a look at our Splainers Theme Portfolio for samples of the worlds we’ve created around ideas.

Oh, and Splainers can do the serious stuff too — as we’ve done in videos that help fight malaria in Africa, animal cruelty, or help to improve literacy.

You’ll always have your hand on the humor “volume control” knob. This assures your Splainer will hit the appropriate tone.

Splainers — your idea is the star of the show!

You get the picture… now get a Splainer!