Our Process

A streamlined process means better videos, faster turnaround, and less stress for everyone involved. That’s why we are constantly finding ways to improve this process. From our Splainers Story-focusing Questionnaire to project updates and simple video feedback software, we make sure every project gets done right and on-time.

From first contact, a typical video takes 4-6 weeks to complete. Of course, this process can be expedited depending on our production schedule. Likewise, delivery times ultimately depend on things such as video length, detail of production and how much time clients need for approval of each stage.

Here’s our 6-Stage Process:

  • 1 Story-Focusing QuestionnaireQA

    Our questionnaire is designed to quickly get to the heart of your story. It asks questions about your audience, project objectives, and of course your product or idea. Perhaps most importantly, it asks you to imagine how your audience’s lives would be different without your product or idea. To learn even more, we usually follow this up with a conference call or two.

  • 2 ‘Ideations’ (Story Ideas)Ideations

    After going through your questionnaire and other information we’ve gathered, our creative team quickly comes up with several ‘Ideations.’ These are short story concepts that will likely resonate with your audience. Once a direction is chosen, we get right into scripting.

  • 3 ScriptScript

    Great scripts make for great videos. We will keep working on a script until it’s something you absolutely love. This is also where we start focusing in on calls-to-action and engineering the right takeaway.

  • 4 StoryboardsStoryboards

    Storyboards are your first chance to see the story come alive. They give you something to pass along to stakeholders and help us focus in on the right style, characters, color scheme and ‘feel’ of the video. Once these are approved, we jump right into the magic of animation.

  • 5 AnimationAnimation

    Our animators work side-by-side with our Creative Director to make sure that every part of the production stays focused on your audience, brand and objectives. You’ll be updated on progress and shown samples so that all surprises will be of the positive kind.

  • 6 Optimization & Follow-upOptimization

    Following first delivery, you’ll have a chance to request revisions and make sure everything is exactly right. Even after you’ve launched the video, our creative team will be there to offer advice and make tweaks if necessary.