November 3, 2015

(in 97 seconds)

October 7, 2015

Just a decade ago, pretty much every airline safety video used the same bland formula. Plain but attractive flight attendants pointed at things while a forgettable voice talked about emergency exits, floatation devices and federal laws prohibiting smoking in the lavatories. They became such stand...

March 17, 2015

Everyone involved in marketing and branding knows that ‘style is substance.’ A single style never fits all. This is as true for video as it is for your company’s other marketing collateral. 

When starting Splainers in 2008, our unique ‘flat people in a 3-D world’ video style was so well-received t...

March 3, 2015

Clients come to us asking for ‘videos.’ However, what they really want are compelling stories that bring their ideas to life. Here are some secrets for how we find them.

As most of you have probably learned, stories don’t always come easily. While we like to believe that good stories are an extens...

February 17, 2015

To make an explanation video that is compelling and to the point, don’t follow the 11 pieces of advice below. Do the opposite.

At Splainers, we don’t believe in bad videos. Well, we definitely believe they exist because we see them all the time. We just don’t believe in making them. However, we do...

January 11, 2015

Video Killed the PowerPoint Star

Companies are increasingly turning to video to tell internal stories. This doesn’t surprise us one bit. Seven years ago, over 75% of the videos we produced were for B2B or B2C purposes. When online video was just starting to take off, companies were excited to enga...

August 17, 2013

At Splainers, we make videos because we love to tell compelling stories. However, we’re also pretty excited about how important videos are becoming to businesses. Here are some semi-recent articles that we consider ‘must reads.’

Dumb Ways to Die Wins 5 Awards at Cannes

Before we get into the links,...

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