At Splainers, we make videos because we love to tell compelling stories. However, we’re also pretty excited about how important videos are becoming to businesses. Here are some semi-recent articles that we consider ‘must reads.’
Dumb Ways to Die Wins 5 Awards at Cannes
Before we get into the links, Splainers wants to congratulate McCann Melbourne on their ‘Dumb Ways to Die’ video for Metro Trains. Not only did it win the Grand Prix at Cannes Lions, but the video showed that an extremely serious topic can be handled in a humorous way.
Now on to the links!
Digiday: 15 Stats Brands Should Know About Online Video
Vidyard: 4 Video Marketing Metrics You Can't Live Without